To sip, or to chug? That is the question. Or at least the question that divides attendees at the 2018 Great American Beer Festival, a three-day beer extravaganza hosted annually by the Brewers’ Association (a trade group of over 7,200 American brewers, suppliers, and distributers) in Denver Colorado.

For fashionable men at the turn of the twentieth century, the undergarment of choice was “union” underwear, which were skin-tight, one-piece, all-purpose undergarments. (Later modified with a strategic button flap, because…when you gotta go, you don’t want to spend twenty minutes undressing.) The T shirt in the making.

The critical thing to know is that when you catch someone’s eye, they automatically register factors that add horizontal and vertical value to your profile—so to look taller, you want to minimize the horizontals and accentuate all of the vertical lines.